
The LoanLink Center was formed in 2002 as a joint venture between CUNA Mutual Group and APPRO Systems, Inc. Formerly The LoanLink Lending Center, the company began by offering call center services in 1996 and its client list has quickly grown to more than 220 financial institutions nationwide. Today, The LoanLink Center offers lenders the best of both worlds; online lending and call center lending. Clients enjoy significant competitive advantage, including:
Credit decisions by the end of the phone call for telephone members.
Credit decisions in 60 seconds or less for Internet members.
Experienced underwriters available 24x7 with the ability to make gray-area lending decisions.
A professional lending staff available 24x7 to serve as a back up resource, ultimately closing more loans because the staff is able to answer applicants' questions regarding their lending transaction. Advanced lending software that ties into the Internet application. This gives The Loan Link Center the ability to mirror complex underwriting criteria by product, risk-based pricing, cross-selling, down-selling, customer scorecards and other customized requests. (more)